For the launch of the special edition The Singleton 40 Year Old I worked with director Someyah Jafari to bring the brand’s Sensorial Maximalism to life. Sensorial Maximalism is a state where through audiovisual stimuli your senses are switched on to the max, and the whisky will taste at its most.
The launch event was an immersive tasting experience in Shanghai, curated and produced by Alter Projects, with sensorial maximalism at its heart. We worked with the artists to create a suite of assets to work as promotional material across the launch.
My role in this project was as conceptual creative, producer and editor.
Director: Somayeh
Agency: Something™
Producer: Hedvig Ahlberg
DOP + Grade: Anna Dobos
Art Director: Rana Fadavi
Art Assistant: Max Stranger
1st AD: Amelia Sabeti
3rd AD: Harry Tomlin
1st AC: Jim Mclean
2nd AC: Evangeline Perkins
Crane: Lucas Lytra
Gaffer: Lighting by Joe
Spark: Ian Blackburn
Stylist: Neesha Tulsi Champaneria
HMU: Aaliyah Oke
Editor: Somayeh & Hedvig Ahberg
Sound: Mona Music
China producer: Amanda Wang
China 2nd unit director: Chris Read
China DOP: Dylan Wang